Higher Education, Media Bias and Voter Manipulation

by William F. Supple, Jr., Ph. D.

Editorial

 In this politically charged time, I 'm astounded by the differences of political perspective around me. We are all Americans, yet we have subdivided ourselves into two primary political factions: Democrats and Republicans. Republicans' views are thought to be more "conservative," while Democrats' views are characterized as more "liberal."

Nowadays, some who identify themselves as a Democrat or Republican do so with such fervor as to take on an almost religious-like ideological fanaticism that impedes objective, intelligent thought. The debate has become so polarized that emotion is replacing reason, as talk show guests (and hosts) resort to childish name-calling and insult-hurling toward the opposing view. All of which just pits American against American, and impedes the cooperation necessary for progress. Just look at how partisan Congress is during an election year, and how little gets accomplished as a result.

Because elections have become a battle for one side or the other to win - not an opportunity to elect the best person for the position - the nation is at risk of failure from within at local, national and international levels..

I think that one way to understand the differences between Democrats and Republicans is to understand the nature and sources of the "facts" that form the basis of opinions. In the United States most people receive information about current events from television news and print media. In "The Media Elite," a book written in 1986 by Lichter, et al., the authors surveyed 240 journalists at ABC, CBS, NBC PBS, The New York Times, The Washington Post, The Wall Street Journal, Time, Newsweek, and US News and World Report. It found that in the presidential elections of 1964, 1968, 1972 and 1976, on average 86% of responding journalists in America's top media voted Democrat.

In 2001, Stanley Rothman and Amy Black updated the "Media Elite" survey of national journalists and established that 76% voted for Michael Dukakis in 1988 and 91% for Bill Clinton in 1992. The pervasiveness of liberal bias in the media is further detailed in the book "Bias" by Bernard Goldberg, a former CBS correspondent. Bias can influence what is reported on the air and in print but perhaps more importantly, dictate what we don't see or read. This covert bias - choosing not to report certain stories or aspects of stories is, what I feel, to be most damaging.

Why do highly educated, predominantly urban people accept the bias inherent in these media? Being someone with an advanced professional degree perhaps my own experiences can offer a possible explanation. I ,too, once was perhaps a sympathizer of these messages of the mainstream media. Indeed, I remember the almost ritualistic reading of the New York Times on Sunday morning as something almost requisite to my degree and position. (It stands to reason that if we all drink from the same trough we're all likely to be similarly infected.)

I think that most educated people are conditioned to believe just about everything they read. Scholarly and scientific literature is subject to peer review and held to a very high standard - so the reader is reasonably certain of its accuracy. And virtually nowhere is opinion or wild speculation, not to mention the purposeful omission of facts, condoned. By contrast, newpapers, political magazines and TV news programs are businesses designed to attract customers. They operate on tight deadlines and sometimes are sloppy in reporting facts, or purposefully only present one side of the story if it suits the point they are trying to make. The recent CBS document debacle illustrates this point well.

My naive eyes were opened to the workings of the media shortly after we started Picket Fence Preview. My wife/business partner and I learned quickly that newspaper stories are influenced by the business interest of the paper, and since real estate agencies are big advertisers in the paper, any story that mentioned our business invariably gave Realtors the last word. Worse, when nationally syndicated personal finance columnist, Jane Bryant Quinn, wrote a column about selling by owner in which she stressed the financial sense that selling by owner made and talked up my book, "How to Sell Your Own Home", our local paper, and many other Gannett papers throughout the country didn't run the column that week! Instead they chose to re-run an old column - an event almost unheard of with syndicated columnists according to Ms. Quinn herself!

The error that many people, particularly well-educated people, make is assuming that journalists hold themselves to the same rigorous standards that they themselves do in their profession. The process of higher education paradoxically creates a flaw of uncritical acceptance of the written word. The people who are most susceptible to manipulation by the media are, ironically, the intellectuals - the college professors who spread political ideas among our young adults.




The almost monopolistic manipulation by the media results in a sort of "groupthink" by its audience.

 

How is one to know what is true and what is less than true? Unless you, or someone you know, personally witnesses the event you can't be sure that the events actually happened as described because every reporter and editor has a point-of-view and some level of inherent bias. Being exposed to other sources of 'news' and information can help prevent someone's opinions from being manipulated by a biased news agency, and can help make for a more critical reading of information, no matter its source.

For example, Investor's Business Daily (IBD) is a newspaper that covers business and world events. The political coverage is refreshing because in many instances it is diametrically opposite to what's being reported, or not reported, in the mainstream media. For example, when Chief weapons inspector David Kay testified in January before the Senate Armed Services Committee on the failure to find WMDs in Iraq, IBD ran the verbatim testimony that he gave,

"A lot of (the current difficulty) traces to the failure on April 9th to establish immediately physical security in Iraq - the unparalleled looting and destruction, a lot of which was directly intentional, designed by the security forces to cover the tracks of the Iraq WMD program and their other programs as well... The Iraqis excel at that (looting). The result is - document destruction - we're really not going to be able to prove beyond a truth the negatives and some of the positive conclusions that we're going to come to. There will always be unresolved ambiguity here."
"Let me be absolutely clear about it - Iraq was in clear and material violation of 1441. They maintained programs and activities, and they certainly had the intentions at a point to resume their program. So there was a lot they wanted to hide..."

The major daily newspaper headlines proclaimed Kay doubted WMDs would be found. Failure to find "proof" of WMDs fostered speculation that Bush "misled" the American people about the threat Saddam posed, an accusation that has been repeated so many times by the Democratic party, beginning with Howard Dean, that most people simply accept it as the truth.

Kay also noted in his testimony that the pre-war assessment of Iraq's weapons program was a near universal consensus - even France and Russia's intelligence concluded the same - and was not something cooked up by the White House and forced on analysts. He also said it was likely that the weapons existed prior to the invasion, but that they were shipped somewhere else.

Why is this not being covered in the media? Why wasn't the American public informed that three months before the war began, Israeli Prime Minister Ariel Sharon warned Israelis that intelligence showed Iraq was moving large amounts of military material into Syria? There is substantial evidence pointing to Syria's possession of chemical weapons, and that Al-Qaida has access to it. In April of this year, Jordan thwarted a planned chemical attack on its capital by Al-Qaida. The Jordanian government estimated more than 80,000 people would have been killed if the attack had gone forward. The vehicles containing the chemical weapons and poison gas both came from Syria. Apparently, these weapons are in Syria. How did they get there?

Conventional wisdom in this country has it that our intelligence was flawed going into the war - and so was that of England, France, Russia, and others. But was it?

The 9/11 commission found substantive contacts between Al-Qaida and Saddam's regime, but nothing that would point conclusively to Iraq playing a role in the 9/11 attack. Again, the New York Times set the tone for the nation's newspapers (many who dutifully followed their lead the following morning) with headlines stating no Al-Qaida, Iraq link. Although several talk show newscasters observed that this was misleading and irresponsible, it was too late to undo the damage. Because they heard it on the news, or read it in a headline, many people believe this to be true (the Kerry/Edwards team ridicules Dick Cheney when he points to the facts, knowing that the media has convinced people there is no link at all). It is disturbing to think of ourselves as being brain-washed by the media.

In his film, "Fahrenheit 9/11," Michael Moore used clever tactics to convince the audience that his speculation and propaganda regarding the Bush family, the Iraq war, and the Bush Administration are true. Applying the laws of associative conditioning, Moore has linked contiguously unrelated events in the mind of the audience. Simply presenting one item after another in close proximity will result in the two items being linked together - as if one event caused the other. For example, when one scene shows injured civilians and the next shows soldiers 'high-fiveing' each other, the propagandist wants to us to believe that the two scenes are causally related - that the soldiers are celebrating injuring the civilians, which is obscene and only believed by the gullible.

Moore understands his audience because he appreciates their manipulation by mainstream media. He gave them exactly what they wanted in Fahrenheit 9/11- a vicious propaganda piece that confirms the most dastardly deeds and intentions of the Bush Administration. No wonder he ridiculed Americans as "stupid" when accepting his award from the Cannes Film Festival in Europe. He, more than anyone, would know how easily manipulated we are.

The almost monopolistic manipulation by the media results in a sort of "groupthink" by its audience. The constant barrage of negative news and headlines convinces the audience that its a mess out there, and we need a change to correct things.

Last night I was disappointed to hear Clinton's former Secretary of State, Madeline Albright, say during a TV interview that the Bush Administration was misleading the American public about the current state of affairs in Iraq. "All this 'happy talk' that you hear from the Administration just doesn't match what newspapers, such as the New York Times, are reporting." One would think that a woman of her status would have access to more direct sources of information than newspapers, and would certainly appreciate that the current Administration is privy to information not available to the mainstream media.

Earlier this year Rep. Mike Rogers (D-AL) visited Iraq and was astounded by how much progress had been made improving the infrastructure and humanitarian programs in such a short time. Rep. Rogers was pleasantly surprised because he expected he'd be entering a disaster zone based on the mainstream media reports he'd seen that focused on only negative events. He chastised the media upon his return for presenting only the negative news, thereby helping the enemy destroy America's resolve in our fight to defeat terrorism.

President Bush has been given a bad rap by the mainstream media (with the exception of FOX News Network). Headlines and evening news sound bites are carefully phrased to create and impression, knowing that most readers won't get to the real truth that is buried somewhere in the story. Just this morning there was a headline stating," Kerry hints Bush will reinstate the draft"; it wasn't until the latter half of the article that it mentioned the Bush Administration strongly denied they would do this. Yet you can bet, however, that this accusation will be repeated over and over until it is simply accepted that this is the Administration's plan.

Because the world as we know it has changed since 9/11, this is a critical election for the future of our country and the world. It is important that voters have accurate information on which to make decisions. If you plan to vote, carefully consider your sources of information and impressions. Seek out other sources of news that you wouldn't otherwise normally listen to or watch.

You may disagree with the administration's tax policy, environmental record, or position on social issues, but this is a one issue election: national security. To fail on this crucial task in the next few years renders all our other higher-order concerns moot.

We need a proven leader - one who is feared by the terrorists - that will continue to protect the United States. President Bush has been effective in protecting the United States; the proof is that we haven't had another domestic attack since 9/11. President Putin realized, after the Russian school hostage tragedy, that to be weak is to invite attack. Terrorists look for weakness and indecision, and they don't see it in President Bush The fact that the terrorists want to prevent a Bush re-election should speak volumes! President Bush warned us that fighting terrorism would be unlike any war we've experienced before, and that it would be a long war. He is taking the fight to the terrorists on their soil, rather than ours, and we are making progress. A change in Presidents would signal a lack of commitment on our part to confronting and defeating terrorism that would embolden terrorists. Instead of fighting terrorism in a few spots around the world, we would have a hundred quagmires to deal with, including more domestic terrorism

It's up to us to prevent that from happening.

 

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William F. Supple, Jr., Ph.D. is co-founder and Publisher of Picket Fence Preview.
He received his degree in Psychology/Neuroscience from Dartmouth College in 1986.
He can be reached at bill@picketfencepreview.com

 



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